BI: That was Then, This is Now
Posted by Mike on Friday, March 25, 2011
With an endless wave of new companies pushing innovative new technologies, the BI market has been one of the most dynamic in the software industry during the past 20 years.
…[T]he plethora of advertisements about BI capabilities that appear on television (e.g., IBM’s Smarter Planet campaign) and major consumer magazines (e.g. SAP and SAS Institute ads) reinforce the maturity of BI as a mainstream market. BI is now front and center on the radar screen of most CIOs, if not CEOs, who want to better leverage information to make smarter decisions and gain a lasting competitive advantage.
To prove this point, Wayne created a great timeline of the Business Intelligence industry mapping the changes in Users against those of the Vendors.
Prior to 1990, Wayne tells of how companies used 3GL (COBOL, PL/1, etc.) and 4GL (NOMAD, RAMIS, and FOCUS) computer programming languages to handle reporting needs.
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